Why you need a style guide
What’s a style guide? Why you need one, how to make one for your organisation, and some great examples from leading organisations.
My Favorite Podcasts for Content Marketing
Here are my favorite podcasts for content marketing. For me, podcasts are an easy, entertaining way to stay up-to-date on industry news in a busy day.
A World Without “Whom” – Book Review
Have you ever struggled with which word to use? Are your style guides out-dated? Emmy Favilla describes developing Buzzfeed’s modern house style in A World Without Whom.
Oreo Wanted a Global Brand: Here’s their launch global marketing strategy
Oreo tried using a standardised global brand strategy to expand into Asia. Here is what they changed to achieve success.