What to try when your content isn’t getting results
It’s frustrating when your content isn’t getting results. But there are things you can do to change the outcome.
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Why you need a style guide
What’s a style guide? Why you need one, how to make one for your organisation, and some great examples from leading organisations.
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My Favorite Podcasts for Content Marketing
Here are my favorite podcasts for content marketing. For me, podcasts are an easy, entertaining way to stay up-to-date on industry news in a busy day.
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A World Without “Whom” – Book Review
Have you ever struggled with which word to use? Are your style guides out-dated? Emmy Favilla describes developing Buzzfeed’s modern house style in A World Without Whom.
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Oreo Wanted a Global Brand: Here’s their launch global marketing strategy
Oreo tried using a standardised global brand strategy to expand into Asia. Here is what they changed to achieve success.
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