Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
Blog
Latest articles
Copywriting
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Why you need a style guide
What’s a style guide? Why you need one, how to make one for your organisation, and some great examples from leading organisations.
Content Marketing
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My Favorite Podcasts for Content Marketing
Here are my favorite podcasts for content marketing. For me, podcasts are an easy, entertaining way to stay up-to-date on industry news in a busy day.
Book Reviews
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A World Without “Whom” – Book Review
Have you ever struggled with which word to use? Are your style guides out-dated? Emmy Favilla describes developing Buzzfeed’s modern house style in A World Without Whom.