I am Bianca Jessica. Copywriter.

Oh, you want more? I create audience-focused content, write about copywriting, drink coffee and take photos.

All from Melbourne, Australia.

Let's connect
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett

Latest articles


Why you need a style guide

What’s a style guide? Why you need one, how to make one for your organisation, and some great examples from leading organisations.

Read More →
Content Marketing

My Favorite Podcasts for Content Marketing

Here are my favorite podcasts for content marketing. For me, podcasts are an easy, entertaining way to stay up-to-date on industry news in a busy day.

Read More →
Book Reviews

A World Without “Whom” – Book Review

Have you ever struggled with which word to use? Are your style guides out-dated? Emmy Favilla describes developing Buzzfeed’s modern house style in A World Without Whom.

Read More →