Services
EVERYONE CAN WRITE WORDS
But can your words grab your customers’ attention? Will it bring new people to your website? Can it entice them to buy?
That’s where I can help you.
Website copywriting
Engaging and converting home pages, about, contact and details pages that tell your organisation’s story in a way your audience wants to know it.
Blog articles
I’ll write your original, engaging blog articles in your organisation’s voice. Available weekly or monthly, as you need and always researched then optimised for SEO and humans.
Product descriptions
Let’s give your customers a reason to buy from you. I will write accurate, descriptive and on-brand (even fun) product descriptions.
Website copywriting
A 2021 report found that 76% of consumers check your online presence before making contact in-person. I’ll help you convert them with helpful contact pages, informative pages and an about page that tells your story.
- Audience-focused web pages
- Optimised for search engines
- Original copy
- Fully researched
Blog articles
Let’s answer your customer’s questions, discuss your products and industry and create the news and stories that your customers want to read.
- Original, unique articles
- Your voice and style
- Regular or one-off articles
- Search engine optimised
- 300+ words
- Researched and referenced
Product descriptions
Your product description needs to replace an in-person buying experience. I write product descriptions that give the important information, like size and colours, and elicit and emotional response of ownership.
- Informative descriptions
- Customer-focused
- Search engine optimised
- Your voice and style
- High converting
Your copywriting project
All projects start with a briefing. It's really a dump of your ideas. We look at what you want and your goals: what you've done previously and how this project fits into your marketing plan. We'll also chat about your budget and timelines. It's to see if I'm the right copywriter for you. Next, I'll put together a plan and agreement. When we've agreed on terms, you pay a deposit and I start writing. We'll work together for any tweaks and up to two drafts are included in the agreement. And then we celebrate the final piece.
Your copywriting project questions answered
I am based in Melbourne, however it's usually easiest to meet via Zoom or phone. It also means we can work together, regardless of where you are in the world.
For blogs and articles, my expertise is in business and marketing, technology, and most things bookish.
With product descriptions, my range is a little wider. Let's chat.
My rates vary depending on project scope, timing, and well, many factors. I'm not the cheapest in the market but I give you value.
Neither actually. Between work, hobbies, and life, it would be unfair to have a pet. However, a pet tortoise is tempting.