How do you learn about content marketing? It’s hard to fit learning in with work, and life, and everything going on. And content marketing is so vast and dynamic. It’s hard. For me, I listen to podcasts for content marketing. I can slip on my headphones and head for a walk while listening to the latest industry updates. In Seattle, I was one of the few who (generally) didn’t mind the traffic—it was more podcast time.
That said, with so many amazing podcasts, I have a couple of personal rules. You’re unlikely to see anything here with a runtime over 30 minutes. Anything longer means I have to listen over two sessions and that doesn’t work for me. Also, my definition of content marketing includes anything that helps me be a better content marketing. That means podcasts discussing SEO and language are in.
Podcasts for Content Marketing
The Content Byte
This is one of two Australian podcasts on the list, but it’s also not that Australian. Or I should say, content marketing isn’t country dependent. Hosts, Lynne and Rachel are also freelancers, so the topics mix between content marketing tactics and client management. If you’re in-house, the client management tips are useful for managing the stakeholders within your organisation.
Bonus: Rachel sells some VERY useful freelancer templates and resources on her website. I use and highly recommend them.
Subscribe to the Content Byte podcast.
Naturally, the Copyblogger network has a podcast. They’re excellent by showing what they teach. The podcast has taken a few forms over the years, so technically you can say they’ve had several podcasts. I find the current format particularly useful. The first part is a content marketing news roundup, with the typical things: what Google’s done to the algorithm, new content platforms, etc. Then the hosts, Darrell and Tim answer listener questions.
I love the Copyblogger podcast because it’s current and helpful. And helps my understand which news items are most relevant.
Check out Copyblogger.
The Recipe for SEO Success
This is the second Australian one, but the international guests means it isn’t specifically Australian. Kate Toon interviews a mix of people: geographically, experience-level and industry. I just listened to an interview with podiatrist, who used SEO to grow her practice. It’s this mix that makes The Recipe for SEO Success so useful with stories and recommendations anyone can implement.
Listen to The Recipe for SEO Success
Yep, Grammar Girl’s Quick and Dirty Tips is one of the oldest on my must-listen list. Mignon Fogarty answers listener questions about grammar and punctuation rules and localises it for different English forms. It’s aimed at all writers, so expect some novel and book writing in there too.
Learn from the Grammar Girl podcast.
Simple Pin Podcast
This podcast taught me how to get magical website traffic from Pinterest. Host, Kate Ahl owns a Pinterest agency in Portland, OR and really knows her stuff. Each episode is how to’s either directly from Kate or a guest she’s invited on the podcast. Kate shares the inside scoop from Pinterest on the latest platform changes to the current best sharing strategies. In saying she knows her stuff, Kate understands her audience too. It’s more on the blogger/small business owner side of content. That’s great because it’s the group getting excellent results from Pinterest, but it also means there are a few, dare I use the old term, mommy blogger type mentions.
Discover Pinterest traffic from the Simple Pin podcast.
Podcasts for Storytelling
Here are some bonus podcasts for content marketing. I’ve included them for their excellent storytelling, even though they aren’t specifically about content marketing or writing.